Community & Eventing

SOSHE Cities Tour

SOSHE Beauty · Eight cities · 2026

Our first-ever SOSHE Cities Tour celebrated our Ulta Beauty launch with the community across eight cities. We partnered with eight local businesses to create custom experiences, gifting thousands of products, city-specific hats, and treats inspired by SOSHE. Each stop gave us a chance to meet the people supporting the brand and celebrate together.

I worked with the SOSHE team on the concept for each stop, planning, setup, and branded details, alongside on-site hosting, community building, and content capture. Along the way, we also hosted private creator dinners that gave us more time to connect.

Brunch for Brunettes

SOSHE Beauty · Santa Monica · 2026

Within my first two months at SOSHE, I pitched Brunch for Brunettes: a creator and community gathering celebrating our Speakeasy blush and how beautifully it complements brunettes. I selected the venue and guest list and coordinated the florals, table setup, and individual custom cakes topped with a blush for each guest.

My favorite part was getting to know everyone. Some of the girls I met that day are still friends I spend time with today.

Community Casting Call

SOSHE Beauty · Los Angeles · 2026

For SOSHE’s first complexion product launch, we invited 50 community members to take part in the campaign. Lawyers, teachers, actresses, and entrepreneurs joined us to model the new product, bringing real people from our community into the launch.

I developed the concept, led community outreach, planned the run of show, and captured content throughout the day. It was a chance to involve our community in a different way and bring them closer to the brand.